Matthew Olivolo January 23rd, 2012

Ultrabooks are popping up everywhere. Most all PC manufacturers are coming up with their own signature design. But at the end of the day, they all seem to be following suit to Apple’s sleek form factor. The MacBook Air was the first to arrive on the market which was the thinnest Ultrabook on the market. Now PC manufacturers are trying to play catch up with their own designs.

Mobile Edge offers a full line of Ultrabook sleeves, briefcases, messenger bags backpacks and portfolios. All designed to protect that new sleek Ultrabook.

Here is a brief clip from a recent New York Times article posted about Ultrabooks after the Consumer Electronics Show in Las Vegas. To read the full article click on the link below.

By BRIAN X. CHEN, New York Times Technology Editor
Helping to drive Apple’s growth is its MacBook Air, a laptop computer that measures less than an inch thick and weighs under three pounds. In late 2010, Apple reduced the base price of the Air to $1,000, down from its original $1,800 price tag.

So what did the PC makers introduce last week here at the International Consumer Electronics Show? Ultrabooks, thin laptop computers built with a new Intel low-power chip and solid-state storage that replaces the bulkier mechanical hard drive.

Intel had about a dozen Ultrabooks on display in its booth from manufacturers including Hewlett-Packard, Lenovo, LG and Asus. And Intel, which holds the Ultrabook trademark, expects 70 more notebook designs will arrive in 2012, according to Anand Lakshmanan, Intel’s Ultrabook product manager.

Most of the Ultrabooks cost upward of $900, though Intel wants to work with manufacturers to bring the average price down to $700, Mr. Lakshmanan said.
Some Ultrabooks are aiming to outdo the Air, if not on price then on abilities. Dell’s XPS 13 is a $1,000 laptop with an aluminum shell and a 13-inch screen; it weighs 2.99 pounds and measures less than an inch thick. Acer’s S5 Ultrabook, which does not yet have a price, weighs less than three pounds and measures 0.59 of an inch at its thickest point, making it even thinner than the MacBook Air, which is 0.67 of an inch at its thickest point.

To read the full New York Times article click here.

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Matthew Olivolo January 20th, 2012

Stylish backpack ideal for Ultrabooks and Tablets

CES, Las Vegas, – Mobile Edge, the industry leader in innovative and stylish laptop carrying cases and travel accessories has introduced two new Ultrabook/Tablet Backpacks under the Sumo brand.  These new backpacks are designed to accommodate laptops up to a 15”MacBook Pro in a tailored padded pocket plus a separate fleece-lined pocket specifically for iPads or other computer tablets.
Designed for smaller profile laptops (Ultrabooks) and an iPad, the stylish Sumo Combo Backpacks are built to suit the current evolution in computing hardware. The lightweight (only 1.7 lbs) design features lots of storage space for everyday items, front and side pockets for quick access items and a unique draw-string opening with a secure flap to ensure user convenience.  A convenient front zippered pocket makes storing a phone or other gadgets quick and easy. The adjustable padded shoulder straps and ergonomically padded back panel make carrying your gear comfortable.
“Based on user feedback and the recent explosion in tablet sales, our design team created a stylish backpack that is ideally suited for today’s active women,” said G. David Cartwright, President & CEO, Mobile Edge. “Combining protection for a Tablet and an Ultrabook, our new Sumo Combo Backpack reflects the changing environment in mobile computing.”
The Sumo Combo Backpack Collection comes in two colors, Red and Black with Pink stitching.  Both carry an SRP of $79.99 and are backed by the Mobile Edge Lifetime Warranty.
Mobile Edge and Sumo continue to expand the laptop carrying case category by offering new, innovative and smart designs that fuse fashion trends with form and function, creating a brand that makes a positive statement about today’s mobile computing lifestyle.

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Matthew Olivolo January 19th, 2012

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Matthew Olivolo January 16th, 2012

New M11x, M14x, M17x and M18x laptop cases now offered

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Matthew Olivolo December 29th, 2011

The Mobile Edge Social Media online presences has grown exponentially. In fact, the Mobile Edge Klout score is currently 46 and climbing. Mobile Edge can be found on Wikipedia, Facebook, Twitter, Flickr among other top websites.

Recently added was a new Google+ Mobile Edge corporate page. Now, Mobile Edge can be found on Tumblr. Feel free to stay up to date with the progressive Mobile Edge Tumblr page.

What social media app do you use mostly? Send your responses back to me at: mo@mobileedge.com. I’ll random;y pick a winner and send a FREE Mobile Edge Gift.

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Matthew Olivolo December 29th, 2011

Check out the new Mobile Edge Laptop Bags Flickr Page.

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Matthew Olivolo December 16th, 2011

If you have ever wondered what makes a laptop case Checkpoint Friendly, then you have come to the right place. Here is a brief overview of the guidelines the TSA has in place, and how Mobile Edge was one of the first laptop case manufacturers to produce and have TSA compliant laptop bags to market.

In March 2008, the Transportation Security Administration (TSA) announced plans to implement new security procedures that would allow travelers to pass through airport security checkpoints without having to remove their laptops from their cases. Simultaneously, the TSA issued a request to laptop bag manufacturers to create “Checkpoint Friendly” laptop bags to help speed up security lines, allowing passengers to get to their departure gates in a timely manner. These new cases help shorten wait times for more than 250 million passengers that travel annually in the U.S.

TSA gave specific guidelines they required for each laptop bag to comply with in order to be TSA compliant or Checkpoint Friendly. The laptop compartment must be independent and clear of any other gadgets, cords, metal zippers, etc. TSA screeners must have a clear unobstructed view of the laptop itself. As long as these strict requirements are met, the new designed laptop bags would be cleared for use at all U.S. airports. If laptop bags do not meet these specific guidelines that will not be considered Checkpoint Friendly and the traveler will have to remove their laptop or Ultrabook from their case.

Mobile Edge was among the first manufacturers to offer Checkpoint Friendly Laptop Bags in the marketplace. Their ScanFast™ Collection of Checkpoint Friendly Laptop Cases exceeds all TSA guidelines to be Checkpoint Friendly. In fact, the Design Team at Mobile Edge took the TSA requirements one step further and made the padded computer compartment see through with large writing for TSA agents to easily read, “Checkpoint Friendly.” Business travelers sent feedback to Mobile Edge announcing how easy their trip was going though security checkpoints thanks to their new ScanFast laptop case they purchased.

The TSA does not officially endorse any private company’s products, so companies cannot claim their cases are “TSA Approved.” However, companies can say their laptop cases are TSA compliant if they meet their astringent criterion.

Mobile Edge leads the Checkpoint Friendly Laptop Bag category by offering 14 different styles of TSA compliant laptop cases designed for both men and women. Mobile Edge is known for their stylish women’s laptop cases and now offers six different styles of Checkpoint Friendly Laptop Cases as part of their ScanFast for Her Collection. All Mobile Edge Laptop Bags come with a Lifetime Warranty.

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Matthew Olivolo December 14th, 2011

By Lauren Crabbe, Macworld Technology Editor

The latest Mobile Edge Woman’s Netbook Briefcase does a good job of looking stylish enough for a young professional woman without crossing over into giant-purse territory. This bag is undeniably a briefcase, but the faux-leather-on-microfiber exterior adds a touch of femininity to an otherwise androgynous accessory.

Thanks to a reinforced bottom and thick sides, along with a padded sleeve, the bag provides considerable protection to your laptop, yet the bag is surprisingly light. Your 13-inch MacBook Air or MacBook Pro is secured by a thick, Velcro fastener, and there are plenty of pockets and straps to hold pens, chargers, notepads, and—at Mobile Edge’s insistence—lipstick. The bag includes a matching cosmetics pouch, but you can use the pouch, about the size of a MacBook’s AC adapter, for storing accessories. The bag’s hardware, which secures leather handles and a removable, adjustable, padded shoulder strap, is sturdy.

The design of the bag makes it convenient for holding—and accessing—a lot of stuff. The zipper runs all the way to the bottom of the bag on both sides, so you can fan the bag open to search for, well, a tube of lipstick. (Flaps of the bag’s cloth lining keep your stuff from falling out with the back fully open.) If you can’t quite fit all of your work inside the bag’s 4-inch-across interior, there’s also an outer pocket for documents or a magazine. The briefcase also sports small, metal feet so the bottom never gets dirty, as well as a Velcro-attached strap for sliding your bag over the handle of a rolling suitcase.

The Woman’s Netbook Briefcase has everything a professional woman might need in a briefcase. It’s simple without being too utilitarian and stylish without being too eye-catching.

To read the full review by Lauren click here.

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Matthew Olivolo December 9th, 2011

The Orange County Susan G. Komen Affiliate hosted their annual Grants Award Breakfast last week at the Westin South Coast Plaza in Costa Mesa. Mobile Edge is a proud corporate partner with Susan G. Komen for the Cure nationally, and close partner with the Orange County Affiliate.

I had the opportunity to see just how the individual grants are awarded to local breast health care facilities. Wonderful people and clinics helping under privileged families that may not have the money to pay for a mammogram screening, or even health care for individuals who have breast cancer and need treatment.

As a local and national sponsor, it was very rewarding for me to see the individual lives every dollar impacts locally and nationally. Mobile Edge helps raise money for Komen in several ways. Locally, Mobile Edge produces 2,000 cancer survivor bags for the OC Race for the Cure each year and also donates Komen Laptop Bags to individuals who raise more than $6,000 for the Foundation.

Nationally, Mobile Edge donates to Susan G. Komen for the Cure with a minimum contribution of $25,000 annually. However, most of the time Mobile Edge exceeds that amount based on sales. Mobile Edge donates 10% of the retail sales price of each Komen Caring Case they sell, back to the Foundation.

To date, Mobile Edge has contributed a combined amount more than $325,000 and counting. Visit the Mobile Edge Caring Case Collection and see how you can help raise money for such an amazing organization and cause.

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Matthew Olivolo November 29th, 2011

Alex Knapp, Forbes Staff

The Mobile Edge ScanFast™ 2.0 Briefcase has been reviewed by scores of editors across the blogosphere, in Magazines and on television. Most recently, Alex Knapp from Forbes posted an in depth review. This is now his daily commuter bag which is a great testament to the style and quality of this TSA compliant laptop bag.

Why you ask? Well, quite possibly this this case might be the most technologically advanced laptop computer cases ever built. Not only was it designed to go through airport security checkpoints without having to remove your laptop from the case, but it was also built from a renewable resource corn substrates.

Mobile Edge partnered with DuPont™ and is the exclusive laptop case manufacturer using this cutting edge material called Sorona®.

Mobile Edge is now the market leader in Checkpoint Friendly Laptop Bags and offers the largest selection of laptop cases for both men and women that are TSA compliant.

Check out the full line of ScanFast Cases by clicking here.

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